The Tech websiteWeb Crit
Amy Pizarro, The Tech Museum of Innovation, USA
In October 2015, The Tech launched a new website. We didn’t just fix up our old site, which was widely disliked, a terrible UX experience and bloated from many years of content being added but not subtracted. Our new site is a top-to-bottom overhaul with, happily, no trace of the old one. It was designed with a mobile-first approach and filled with vibrant graphics and conservative amounts of copy. Because the new site stemmed from such humble beginnings, we believe it is probably very good, but in no way perfect — or even finished. We are eager to join the crit room and hear reviews and reactions from experts outside our institution.