The de Young Museum App by Guidekick as a Model for Collaborative Development, Technological Innovation, and Visitor Behavior Insight

Paper
Tricia Robson, The Metropolitan Museum of Art , USA, Gary Castro, Fine Arts Museums of San Francisco, USA, Mark Paddon, Guidekick, Inc., USA, Alexa Beaman, Guidekick , USA

Published paper: The de Young Museum App by Guidekick as a model for collaborative development, technological innovation, and visitor behavior insight

Launched in October 2015, the de Young Museum App by Guidekick serves as a personal tour guide for museumgoers, using advanced indoor positioning to map a visitor’s location and in turn providing art historically rich content, images, and audio about key, user-selected works in the museum’s collection. Marrying the museum’s three-pronged focus on content, engagement, and technology, the app combines carefully curated content in a technically innovative manner. The result is a captivating, user-centric platform that allows for continued insight into the on-site museum visitor experience. The de Young Museum App presents an important technical case study for museums in its (1) utilization of new technologies and direct partnership with tech companies; (2) development of an engaging three-dimensional visualization of architectural space; and (3) use of accurate indoor navigation to obtain insight into visitor behavior. Such technical collaboration and data analysis serve as a launching pad for further innovation and user engagement.

Bibliography:
Wayfinding/Design

1. https://mobileappsformuseums.wordpress.com/2013/08/08/delightfully-lost-a-new-kind-of-wayfinding-at-kew/
2. http://mw2013.museumsandtheweb.com/paper/design-thinking/

Evaluation

1. http://mw2015.museumsandtheweb.com/paper/enhancing-visitor-experience-and-fostering-museum-popularity-through-deep-insights-in-the-placement-of-exhibits-by-new-techniques-in-visitor-flow-visualization-in-space-and-time/
2. http://mw2015.museumsandtheweb.com/paper/a-new-look-at-an-old-friend-re-evaluating-the-mets-audio-guide-service/
3. http://mw2015.museumsandtheweb.com/paper/voicesfamsf-testing-a-new-model-of-interpretive-technology-at-the-fine-arts-museums-of-san-francisco/

Content

1. https://mobileappsformuseums.wordpress.com/2013/08/08/content-for-all-kinds-creating-content-that-works-for-on-and-off-site-visitors/
2. https://mobileappsformuseums.wordpress.com/2013/08/08/producing-mobile-content/


Note that sources will be formatted correctly when paper is submitted. Additional resources will be consulted and added as the paper and presentation come to fruition.