The de Young Museum App by Guidekick as a Model for Collaborative Development, Technological Innovation, and Visitor Behavior InsightPaper
Tricia Robson, Fine Arts Museums of San Francisco, USA, Gary Castro, Fine Arts Museums of San Francisco, USA, Mark Paddon, Guidekick, Inc., USA, Alexa Beaman, Guidekick , USA
Launched in October 2015, the de Young Museum App by Guidekick serves as a personal tour guide for museumgoers, using advanced indoor positioning to map a visitor’s location and in turn providing art historically rich content, images, and audio about key, user-selected works in the museum’s collection. Marrying the museum’s three-pronged focus on content, engagement, and technology, the app combines carefully curated content in a technically innovative manner. The result is a captivating, user-centric platform that allows for continued insight into the on-site museum visitor experience. The de Young Museum App presents an important technical case study for museums in its (1) utilization of new technologies and direct partnership with tech companies; (2) development of an engaging three-dimensional visualization of architectural space; and (3) use of accurate indoor navigation to obtain insight into visitor behavior. Such technical collaboration and data analysis serve as a launching pad for further innovation and user engagement.
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