Measuring Social

Thursday, April 07, 2016: 1:30pm - 3:00pm
Gold Room

Chair: Valeria Gasparotti

The (post) digital visitor: what has (almost) 20 years of museum audience research revealed?
- Lynda Kelly, Australian National Maritime Museum, Australia

Finding the Voice: Planning and evaluation of social media in cultural institutions
- Rod Fleming, University of Strathclyde, Glasgow, UK, Areti Damala, University of Strathclyde, Glasgow, UK

Museums on Social Media: analyzing growth and information spread through case studies
- Alex Espinós, La Magnética, Spain