So you have 200,000 followers. Now what? A discussion on the future of social media, in the face of absolute success

Lightning Talk
Miriam Newcomer, Fine Arts Museums of San Francisco (FAMSF), USA

Social media is no longer a new marketing outlet. When once we fought for funding and recognition, we now report to boards, are held responsible for membership sales, and are promised in development proposals. How does an institution’s social media team keep the organic, timely, pithy content and connection to their followers with ever growing institutional pressures? More importantly, how do they keep their sanity?

This talk will take a brief humorous look at the current state of social media: all that can and will go wrong, the highs of viral success, and strategies to stay above the fray.