Beyond the Play Button: Getting the Most Out of Video Content

How-to Session
Jonathan Munar, ART21, USA

You produced a piece of video content for the Web—now what?

Video content bears a potential value that exceeds the traditional boundaries of how video is consumed. How can audiences consume video content without ever pressing a play button? With a general understanding of where viewers might encounter content—and how they might encounter it—video content can be presented in a variety of meaningful formats through both video and non-video platforms.

This how-to session will guide attendees through the process of creating new materials from existing video content, demonstrating methods for unlocking the highest potential value of video assets.