Creative Membership Programs

Exhibitor Briefing
Don Youngberg, Tessitura Network, USA, Nik Honeysett, Balboa Park Online Collaborative, USA, Michael Mouw, High Museum of Art, USA

Memberships provide visitors with the next best step to deepening their engagement with our museums. As the technology and systems we use to process admissions, memberships, member admissions, member attendance at special events, and activity at other visitor and member touch points continue to evolve, how do we take advantage of what we’re learning about our visitors and members? We’ll take a look at how museums are using collected data and new technology to inform, inspire and evolve their membership programs and member benefits.